This is a great place to list the blogs or publications you’ve written for–using their logos normally works well. Most blogs will be fine with using their logos for something like this as it also builds their own reputation, though you can always email and double-check if you’re concerned.
Once you’ve gathered a bit of guest blogging experience and have written for some larger blogs, including their names or logos on your site makes it clear to new readers that you’re credible and worth reading.
Hopefully, the host blogger will love your guest post draft immediately after receiving it, and they’ll get straight back to you with a “This is perfect! I’m going to publish it on Monday.”
It can take busy bloggers a while to assess your guest post, especially if they’re on the fence about whether or not to take it, or if they’re mulling over potential changes. Don’t be too quick to follow up (but equally, don’t simply wait for several weeks or months, in case it’s slipped their mind).
I wondered if you’ve had a chance to take a look at the draft of my guest post? (No worries if not – I know you’re really busy!) If you want any changes, or anything added, just let me know.
Sometimes, the host blogger might make those changes; other times, they might ask you to rework your draft. It’s unusual to be asked to do extensive rewrites for a guest post (the blog will probably simply reject if they feel it needs that much work), but you might well be asked to add sources, change a paragraph or two, include more details and so on.
In most cases, it makes sense to simply accept the changes since you’re already invested in this guest blogging adventure—even if that means a bit of extra work for you. Once your post has gotten this far, it’s almost certain to be published if you take the final step of making edits.
If there are specific edits that you want to push back on though, that’s normally okay. If the host blog wants so many changes that you feel your guest post won’t be something you’re happy to have your name on afterward, you can withdraw it altogether.
This probably indicates you’ve gone a bit overboard in linking to your own content, and so long as at least one or two of your links remains in place, it usually makes sense to go ahead with the guest post anyway—as that’s still a meaningful benefit.
I noticed you took out the link to [page]. I know it’s my own content, but I thought it’d be really useful background material for your readers. Would it be okay for us to include it back into the article?
Be prepared for the answer to be “no,” but as long as the link isn’t directly competitive to a piece of content on your host blog’s site, then I recommend at least trying.
While you can certainly remove your guest post from consideration at this point in the process, doing so will likely harm your chances of ever landing a guest post on that blog in the future. If you’re ok with that, then no sweat—just move on.
Most bloggers will expect you to provide a guest post in return for a bio link (and maybe one more link in the body)—but generally without a guarantee of other links within the post.
Note: It’s normal not to use your own affiliate links in your post (and doing so will likely come across as clueless, presumptuous, or greedy). The host blog may well use affiliate links of their own if you mention specific products/services that have an affiliate program, so you need to be ok with that.
Guest blogging might be one of the best things you can do for the long-term growth of your blog… but it can also be a ton of fun, too. It’s one of the most successful blog promotion strategies I’ve ever employed—and I write even more about it in a couple of my free blogging books.
I'm a blogger, but I'm not my blog. I am not my business either. Occasional podcaster and very-much-recovering side project addict. Co-Founder at RightBlogger. Join me here, on ryrob.com to learn how to start a blog and build a purpose-connected business. Be sure to take my free blogging tools for a spin... especially my wildly popular free keyword research tool & AI article writer. They rule. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter (X?) and YouTube about our feelings (and business, of course).
An article on the Google Search Central Blog states: “Google does not discourage [guest posts] in the cases when they inform users, educate another site's audience, or bring awareness to your cause or company.”
Because Google may issue a “Google penalty” (or “manual action”) against a site that engages in manipulative linking practices. This can lead to the site ranking lower in search results. Or being omitted from search results altogether.
“Excessive” guest posting occurs when a brand is trying to get links on as many sites as possible. This leads to a lot of poor-quality content. Which is bad for the web and bad for Google.
How Many Guest Posts Per MonthOr if there are lots of unnatural links to the brand’s site. That have obviously been placed for SEO purposes. For example, multiple links to a gym page using the text “best gym in Austin.”
When you link to your site from a guest post, Google says the link should be set to nofollow (i.e., you instruct Google to ignore the link for SEO purposes).
In the U.S., for example, the FTC (Federal Trade Commission) states that native advertising (ads that look like normal types of content) must be clearly labeled. The penalty for violating this rule can be up to $43,792 per violation.
Let’s say you own a gym. Writing for an automotive site could look forced and spammy. And won’t do much for your profile. But you could benefit from writing for a health, fitness, or lifestyle blog.
Results are ordered by “Page AS” (Authority Score for the specific page, not the entire domain) by default. Use the external link icon to view the source page and learn more about the prospect.
The next step is coming up with a unique guest post idea for each prospect. This increases the chance of people accepting your proposals. And reduces the risk of publishing near-duplicate guest posts (which can look spammy).
The best guest blog post ideas provide a unique perspective. If you offer insights and stories that no one else can share, sites may be more likely to want your contribution.
Everyone on TikTok is talking about the “12-3-30” treadmill workout. But your prospect hasn’t covered it. You can take advantage of the trend and showcase your expertise by offering a guest post on the subject.
From these results, you might pitch a guest post on “tricep exercises with dumbbells.” And let your prospect know that this term alone gets 9,900 Google searches per month on average.
Now, you’re ready to send your guest post pitch. (If you’re using the Link Building Tool, connect your mailbox and send it there. So you can keep track of everything easily.)
Side note: Despite your best efforts, your emails won’t be relevant to every recipient. Always use your judgment before contacting someone. You don’t want people to report your emails as spam.
Once you’ve finished writing, send your guest post draft to the host site and await any feedback. Handle this as quickly as possible to reduce the risk of the opportunity falling through.
Tip: If you’re using the Link Building Tool, click the check mark button to move your guest post opportunity to the “Monitor” tab. This allows you to track your guest post links.
Guest posting, also known as guest blogging, is the practice of writing and publishing content on another person's or company's website or blog. It’s a method used by brands, businesses, and individuals to reach a broader audience, showcase expertise, and build relationships within the industry.
Guest posting offers a multifaceted strategy for SaaS businesses, blending brand exposure, authority building, and SEO benefits. When executed with precision and genuine intent to provide value, it can be a pivotal tool in a SaaS company's content marketing arsenal.
The guest posting is the process of writing content for another company website and has several benefits of guest posting such as attracting traffic back to their website, increasing brand awareness, boosting domain authority and building external links to high domain websites. It is also called as guest posting and it drives more visitors to your webpage, it also offers a double treat for both the guest blogger and the website hosting the guest content. Using guest blogging as key, you can build a relationship with your fellow peers and it also gives fresh content to the audience group. This blog gives the list of best guest post sites and gives an answer of how to do guest blogging in the digital platform and it is the best trick for link building and SEO optimization. There are several authorized free guest post sites which will give you individual authority and make the website name famous.